35
Mthfr Test
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$122.74avg listing price — sweet spot $15–$100
Price range
Okay$21.64–$187.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$151K$151K/yr · 72K searches
Review moat
Bad6,655.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf