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Moxibustion
Worth a lookShows a thin review moat (133 avg reviews), but soft demand (-35.1% this quarter) keeps it on the watch list.
Review moat
Great132.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Price range
Great$9.95–$36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$156K$156K/yr · 182K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier