46
Movemints
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.56–$35.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,105.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 46K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand