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Move Insoles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.83avg listing price — sweet spot $15–$100
Price range
Incredible$23.75–$61.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,165.25avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 98K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns