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Mouthwash for Gingivitis and Gum Disease
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Price range
Good$4.91–$39.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,871.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 7K searches