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Mouth Guard
Worth a lookShows a $15.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$15.9M$15.9M/yr · 8.4M searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.29avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$8.45–$148.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,989.58avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap