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Mouth Guard Case
Skip itPrices mostly outside the sweet spot ($4.26–$13.01) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 379K searches
Review moat
Bad4,380.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$4.26–$13.01cheapest to priciest tracked listing — scored on the share inside $15–$100