62
Moth Spray
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.38–$74.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+66.8%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$158K$158K/yr · 70K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,492.71avg incumbent reviews — the moat a new listing must climb