54
Monolaurin
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.32avg listing price — sweet spot $15–$100
Price range
Great$11.75–$68.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$959K$959K/yr · 256K searches
Review moat
Good982.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf