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Moi Moi Cooking Pouch
Skip itSoft demand (-9.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Review moat
Great358.53avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$9.63–$29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 73K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-9.7%90-day search growth — must beat 0% to launch