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Misfits Protein Bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great405.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.82–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 142K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand