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Mineral Oil
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.0M$4.0M/yr · 2.1M searches
Price range
Good$2.87–$28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Review moat
Bad14,936.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf