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Mineral Oil for Skin
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.89–$23.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,959avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 87K searches
Competition
Bad84%top-5 click share — a locked-up shelf