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Methylfolate
Launch itA $5.2M/yr market growing +19.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.2M$5.2M/yr · 1.9M searches
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Price range
Great$12.00–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,668.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand