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53

Methylcobalamin B12 1000mcg

Worth a look

Shows low returns (0.0%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Market size 20Growth 18Conversion 94Competition 64Returns 100Price range 79Avg price 77Brand share 70Review moat 22Quality gap 19

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.83–$47.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.63

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,754.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 44K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

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