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Mercurochrome
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good575.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Price range
Good$6.39–$26.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Market size
Okay$132K$132K/yr · 129K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf