Mepilex Border 3x3
Worth a lookShows searches that convert (19.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Price range
Good$4.00–$39.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Market size
Okay$238K$238K/yr · 69K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,854.17avg incumbent reviews — the moat a new listing must climb