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56

Mepilex Border 3x3

Worth a look

Shows searches that convert (19.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 51Conversion 99Competition 30Returns 99Price range 69Avg price 83Brand share 43Review moat 25Quality gap 45

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$18.06

avg listing price — sweet spot $15–$100

Price range

Good$4.00–$39.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.2%

90-day search growth — must beat 0% to launch

Market size

Okay$238K

$238K/yr · 69K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,854.17

avg incumbent reviews — the moat a new listing must climb

Search terms