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Menthol Drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Bad4,679.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.18avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 22K searches
Price range
Bad$4.69–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand