65
Menthol Cigarettes
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great317avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.40–$29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 44K searches
Signals No Dominant Brand