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Melatonin Spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$17.04avg listing price — sweet spot $15–$100
Price range
Great$9.42–$35.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$532K$532K/yr · 458K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,640.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand