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Melatonin Gummies 20mg
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Good$7.97–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$180K$180K/yr · 86K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,408.31avg incumbent reviews — the moat a new listing must climb