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Melatonin Gummies 1mg
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Okay$156K$156K/yr · 75K searches
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,926avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$4.63–$17.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand