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Melatonin Capsules
Skip itPrices mostly outside the sweet spot ($6.70–$16.66) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Market size
Okay$192K$192K/yr · 90K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,084.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.70–$16.66cheapest to priciest tracked listing — scored on the share inside $15–$100