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Melatonin 300 Mcg
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Price range
Good$4.78–$30.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$180K$180K/yr · 89K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,513.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf