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Melatonin 2mg
Skip itA deep review moat (6,519 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 91K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,519.24avg incumbent reviews — the moat a new listing must climb