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Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 626K searches
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,672.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand