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Melatonin 0.5mg
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Price range
Good$4.80–$30.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,832.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 52K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf