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Medicated Powder
Worth a lookShows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 868K searches
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.88avg listing price — sweet spot $15–$100
Price range
Bad$4.96–$18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,606.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand