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Medical Tape
Worth a lookShows searches that convert (16.8% search→purchase), but prices mostly outside the sweet spot ($4.55–$15.73) keeps it on the watch list.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 2.2M searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,388.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Price range
Bad$4.55–$15.73cheapest to priciest tracked listing — scored on the share inside $15–$100