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Mct Oil
Worth a lookShows a $11.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$11.0M$11.0M/yr · 3.2M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.99avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Good$9.94–$155.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,628.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.3%90-day search growth — must beat 0% to launch