49
Mavwicks Fragrances
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great474.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.12–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 169K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand