52
Matches in a Jar
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-24.8% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Great141avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Great$7.04–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$116K$116K/yr · 661K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale