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Marshmallow Root
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Market size
Great$904K$904K/yr · 568K searches
Price range
Good$8.12–$34.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good919.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier