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Mario Wrapping Paper
Skip itPrices mostly outside the sweet spot ($2.87–$16.49) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great351.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Good+52.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 93K searches
Price range
Bad$2.87–$16.49cheapest to priciest tracked listing — scored on the share inside $15–$100