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Mardi Gras Napkins
Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible51.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.88–$20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 49K searches
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier