21
March Madness
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great145.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Price range
Good$8.65–$28.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 182K searches
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier