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Marathon Toilet Paper
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$23.49–$81.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.12avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,141.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 16K searches
Brand share
Bad95%top-5 brand share — brand-locked demand