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Malin Goetz Candle

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 14Conversion 62Competition 18Returns 84Price range 95Avg price 91Brand share 0Review moat 79Quality gap 77

Price range

Incredible$34.40–$66.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$55.66

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great428.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$67K

$67K/yr · 22K searches

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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