46
Mainstays Candles
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Price range
Great$6.25–$46.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,602.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$39K$39K/yr · 92K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch