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57

Mahogany Teakwood Candles

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 18Conversion 61Competition 76Returns 97Price range 81Avg price 91Brand share 11Review moat 39Quality gap 40

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$21.21

avg listing price — sweet spot $15–$100

Price range

Great$9.75–$40.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 948K searches

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,612.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

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