65
Mahjong Napkins
Worth a lookShows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible39.98avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Price range
Good$6.51–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$184K$184K/yr · 275K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality