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50

Magnesium Chloride

Worth a look

Shows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 53Growth 19Conversion 65Competition 34Returns 100Price range 66Avg price 79Brand share 61Review moat 25Quality gap 28

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.77

avg listing price — sweet spot $15–$100

Price range

Good$8.12–$28.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$346K

$346K/yr · 354K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,512.76

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Search terms