54
Lye for Soap Making Organic
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.39avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 504K searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.61–$151.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,292.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality