51
Luvra Niacinamide Toothpaste
Worth a lookShows low returns (0.4%), but soft demand (-48.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$7.71–$30.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,926.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 40K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch