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Lutein
Launch itA $3.6M/yr market growing +11.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 2.0M searches
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$4.61–$82.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,501.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand