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Lutein 20mg
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Price range
Good$10.10–$23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$282K$282K/yr · 99K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,397.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf