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Lucas Papaw Ointment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.41avg listing price — sweet spot $15–$100
Price range
Good$8.11–$30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,022avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 35K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand