48
Lower Back Heating Pad
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.18avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good$406K$406K/yr · 247K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$16.64–$243.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,832.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.0%90-day search growth — must beat 0% to launch