50
Love Candle
Worth a lookShows low returns (0.6%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good568.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.24–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 68K searches
Signals No Dominant Brand